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Voice of Unheard

“Time to forget Pepperfry”! People take out anger on Pepperfry for targeting cracker less Diwali

Nov 1, 2021

Online store brand for furniture and home decor, Pepperfry, has asked people to “forget crackers” during Diwali. Instead, their advise for people was to “Make your home sparkle this Diwali with amazing food, games and beautiful furniture!

Tweet of #pepperfry targeting Hindus to celebrate Cracker less #Diwali

Hindus haven’t been taking such sermons kindly this festive season and consequently, Pepperfry too had to suffer the wrath of people online. They said that such constant messaging by brands has gotten irritating at this point.

People said that it was time to forget Pepperfry instead.

Others condemned the ‘woke’ ideology that appears to have pervaded the marketing industry.

Multiple brands have been forced to withdraw their ads this festive season for hurting the sentiments of Hindus. First it was Fabindia that had to withdraw its ‘Jashn-e-Riwaz’ collection, then there was Sabyasachi that had to withdraw its ad on Mangalsutra

However, Pepperfry does not appear to be bothered by such incidents and has decided to ask people to forget crackers during Diwali.

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